Ejen Ali and worldbuilding: The case of transmedia production in Malaysian animation industry / Umar Hakim Mohd Hasri

This study examines Ejen Ali franchise, a prominent Malaysian animation series, through the lens of transmedia storytelling and worldbuilding theories. Utilizing a qualitative case study approach, this research delves into how Wau Animation, the franchise's primary producer, orchestrates conten...

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Bibliographic Details
Main Author:	Umar Hakim , Mohd Hasri
Format:	Thesis
Published:	2024
Subjects:	NE Print media PN1990 Broadcasting

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