The relationship between American popular culture and some selected aspects of consumer behaviour : a study of Malaysian adolescents / Zailin Zainal Ariffin.

People’s consumption patterns are subject to a range of influences and youth are no different in this respect. Globalization creates an explosion of products and images for consumers to choose from. In consequence, one is left with questions concerning how young consumers construct meaningful identi...

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Détails bibliographiques
Auteur principal:	Zailin, Zainal Ariffin
Format:	Thèse
Publié:	2011
Sujets:	HF Commerce

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