Customer loyalty in financial services from a service-dominant logic perspective / Kat Mui Ling

Purpose – Modern customers are now more informed, connected, and active in their consumption activities. As a result, it is becoming increasingly common for consumers to jointly create value with the firm to satisfy their personalised demand. The purpose of this research is to investigate the eff...

Description complète

Détails bibliographiques
Auteur principal:	Kat, Mui Ling
Format:	Thèse
Publié:	2010
Sujets:	H Social Sciences (General) HF Commerce HG Finance

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