Customer loyalty in financial services from a service-dominant logic perspective / Kat Mui Ling
Purpose – Modern customers are now more informed, connected, and active in their consumption activities. As a result, it is becoming increasingly common for consumers to jointly create value with the firm to satisfy their personalised demand. The purpose of this research is to investigate the eff...
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| フォーマット: | 学位論文 |
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2010
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