Customer satisfaction in Malaysian Healthcare sector / Josemoney J James

This study aims to gauge and analyze the level of patient satisfaction in Malaysian hospitals. It also determines the contribution of patient satisfaction to positive word of mouth. Survey questionnaire was the main method of data collection. Dwilanguage questionnaire were used. The questionnaire w...

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Bibliographic Details
Main Author: James, Josemoney J
Format: Thesis
Published: 2012
Subjects: