A genre analysis of formula milk pamphlets and sample boxes / Delicia Ng Ly-Ann

This is a study on the move structure of formula milk product pamphlets and sample boxes that are chosen by Malaysian parents for their toddlers. The framework used to analyse the samples in this study is the nine-move structure for advertisements introduced by Kathpalia (1992). The main outcome of...

詳細記述

書誌詳細
第一著者: Ng, Delicia Ly-Ann
フォーマット: 学位論文
出版事項: 2015
主題: