The impact of religiosity, animosity, and ethnocentrism on american product purchase intention: Product and country image as a mediator / Mahmoud Odeh Eid Hamad
This study aims initially to investigate the relationship among animosity, religiosity, and ethnocentrism in Saudi Arabia, as well as their impact on consumer purchases of foreign products. The second aim of this study is to assess both the individual and the collective impacts on the product image...
| المؤلف الرئيسي: | |
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| التنسيق: | أطروحة |
| منشور في: |
2015
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| الموضوعات: |