Hotel and lodging advertisements from Malaysian group buying websites: A genre-based approach / Mohd Safarizan Mohd Safian
The growth of internet advertising in Malaysia is one of the reasons Malaysians are shifting from face-to-face transaction to online buying. Online advertisers need to promote new, interesting methods to attract customers. One of the methods includes the usage of group buying sites, which provides g...
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| Format: | Thèse |
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2016
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