Examining the antecedents of impulse purchase among facebook commerce (f-commerce) users / Leong Lai Ying
Nowadays, Facebook commerce or f-commerce has become a new paradigm in e-commerce. Even though there is a huge business potential in f-commerce, the purchase behaviour in f-commerce is still not well-studied with only a few studies are related to impulse buying through f-commerce and yet the studies...
| المؤلف الرئيسي: | |
|---|---|
| التنسيق: | أطروحة |
| منشور في: |
2017
|
| الموضوعات: |