Rhetorical moves and persuasive language in English and Arabic online skin care products advertisements / Eatidal Khalefa A Hasen

Advertising communication is defined as “a social activity which functions in our cul-ture in order to facilitate the selling of products and/or services” (Fuertes-Olivera et al.2001, p. 1294). Adopting genre analysis in this study aids in identifying the social func-tions of persuasion in online ad...

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