The impact of word-of-mouth sources on the relationship between brand knowledge and brand trust / Ang Chuan Lock

The idea that higher education is a valued commercial product has reached the global marketplace. The rapid growth of newly established colleges and universities in South East Asia, Middle East and North African region have intensified trade in this sector. However, Private Higher Education Institut...

書誌詳細
第一著者:	Ang, Chuan Lock
フォーマット:	学位論文
出版事項:	2016
主題:	H Social Sciences (General)

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