The impact of word-of-mouth sources on the relationship between brand knowledge and brand trust / Ang Chuan Lock

The idea that higher education is a valued commercial product has reached the global marketplace. The rapid growth of newly established colleges and universities in South East Asia, Middle East and North African region have intensified trade in this sector. However, Private Higher Education Institut...

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Détails bibliographiques
Auteur principal:	Ang, Chuan Lock
Format:	Thèse
Publié:	2016
Sujets:	H Social Sciences (General)

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