Customer churn classification in telecommunication company using rough set theory

Churn is perceived as the behaviour of a customer to leave or to terminate a service. This behaviour causes the loss of profit to companies because acquiring new customer incurred high investment for advertisements and promotions compared to retaining existing ones. Thus, it is necessary to consider...

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Détails bibliographiques
Auteur principal:	Nur Syafiqah, Mohd Nafis
Format:	Thèse
Langue:	anglais
Publié:	2016
Sujets:	QA Mathematics QA75 Electronic computers. Computer science
Accès en ligne:	http://umpir.ump.edu.my/id/eprint/16930/1/Customer%20churn%20classification%20in%20telecommunication%20company%20using%20rough%20set%20theory.pdf

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