Customer churn classification in telecommunication company using rough set theory

Churn is perceived as the behaviour of a customer to leave or to terminate a service. This behaviour causes the loss of profit to companies because acquiring new customer incurred high investment for advertisements and promotions compared to retaining existing ones. Thus, it is necessary to consider...

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Bibliographic Details
Main Author:	Nur Syafiqah, Mohd Nafis
Format:	Thesis
Language:	English
Published:	2016
Subjects:	QA Mathematics QA75 Electronic computers. Computer science
Online Access:	http://umpir.ump.edu.my/id/eprint/16930/1/Customer%20churn%20classification%20in%20telecommunication%20company%20using%20rough%20set%20theory.pdf

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