A study on price oriented promotions effects on brand loyalty

rice-oriented sales promotion techniques are important in marketing activities as part of the strategy to increase sales and profit either in short or long term. Nevertheless, maintaining or enhancing brand loyalty is essential to promote brands' advantage. Therefore, this study aims to examine...

وصف كامل

التفاصيل البيبلوغرافية
المؤلف الرئيسي:	Janette, Boniface Barau
التنسيق:	أطروحة
اللغة:	الإنجليزية الإنجليزية
منشور في:	Universiti Malaysia Sarawak, (UNIMAS) 2012
الموضوعات:	HB Economic Theory
الوصول للمادة أونلاين:	http://ir.unimas.my/id/eprint/10173/
Abstract	Abstract here

مواد مشابهة

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