Gender related products: Comparing urban and rural views

The paper explores the difference in views between urban and rural as well as male and female regarding offensive advertising. There had been lack of study on the perception of rural consumers towards advertising. The focus product category was gender related products which consists of condom, fe...

書誌詳細
第一著者:	Ling, Hung Kiong
フォーマット:	学位論文
言語:	英語
出版事項:	Universiti Malaysia Sarawak, (UNIMAS) 2012
主題:	H Social Sciences (General)
オンライン･アクセス:	http://ir.unimas.my/id/eprint/10366/
Abstract	Abstract here

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