An analysis on competitiveness of stidc vendor companies
The objective of this study is to analyze the competitiveness of the vendor companies based on resource factors namely material, capital, human and technology resources and marketing factors. The theoretical frameworks used resource-advantage theory and Porter's competitive strategies framewor...
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| Format: | Thesis |
| Language: | English English |
| Published: |
2002
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| Online Access: | http://ir.unimas.my/id/eprint/16496/ |
| Abstract | Abstract here |
| Summary: | The objective of this study is to analyze the competitiveness of the vendor companies based on resource factors namely material, capital, human and technology resources and marketing factors. The theoretical frameworks used resource-advantage theory and Porter's competitive strategies framework. |
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