FAKTOR PENDORONG KEPUASAN PELANGGAN TERHADAP KUALITI KERJA PIHAK MUZIUM NEGERI TERENGGANU

The objective of the research was to analyse the factor that contribute to the customer’s satisfaction towards the quality of work of the Terengganu State Museum. The main focus of the research was to study the customer ratings on quality of work of the museum by measuring through external and inter...

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Bibliographic Details
Main Author: SITI NURUL SYAHIRAH, CHE OTHMAN
Format: Thesis
Language:English
English
Published: Universiti Malaysia Sarawak, (UNIMAS) 2016
Subjects:
NK Decorative arts Applied arts Decoration and ornament
Online Access:http://ir.unimas.my/id/eprint/35010/
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Summary:The objective of the research was to analyse the factor that contribute to the customer’s satisfaction towards the quality of work of the Terengganu State Museum. The main focus of the research was to study the customer ratings on quality of work of the museum by measuring through external and internal factors. The method used was quantitative method, by using the survey form. The respondents were visitors to Terengganu State Museum. The finding, researchers concluded the key driver of the customer’s satisfaction was through internal factors of the museum, that involving physical factors, reliability, responsiveness, assurance and empathy.

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