Advertisers' tactics and attitude towards advertisements: a comparison of two ethnicities
The paper determines to discover Iban and Chinese beliefs of the tactics that advertisers use and the overall attitude towards advertisements through a specially designed questionnaire. The study would also like to see if ethnic identification influences the ethnicsʼ beliefs and skepticism towards a...
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| 格式: | Thesis |
| 語言: | 英语 英语 |
| 出版: |
Universiti Malaysia Sarawak, (UNIMAS)
2002
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| 主題: | |
| 在線閱讀: | http://ir.unimas.my/id/eprint/428/ |
| Abstract | Abstract here |
| 總結: | The paper determines to discover Iban and Chinese beliefs of the tactics that advertisers use and the overall attitude towards advertisements through a specially designed questionnaire. The study would also like to see if ethnic identification influences the ethnicsʼ beliefs and skepticism towards advertisements. |
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