Modelling e-Satisfaction and e-Loyalty of Online Travel Agencies (OTAs) in the Accommodation Sector

In the rapidly evolving online travel industry, digital technologies have transformed consumer behaviour, presenting both opportunities and challenges for online travel agencies (OTAs). One major challenge is the erosion of user loyalty, as users can easily switch between OTAs with a single click. T...

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Bibliographic Details
Main Author:	Jiet Ping, Kiew
Format:	Thesis
Language:	English English English
Published:	Universiti Malaysia Sarawak 2024
Subjects:	H Social Sciences (General)
Online Access:	http://ir.unimas.my/id/eprint/46207/
Abstract	Abstract here

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