Employee Brand Relationship Quality in Pakistan Higher Education: The Role of Digital Enablement as the Moderator

Developing a strong and consistent brand image that can be effectively communicated to employees is becoming more important in today's competitive higher education context. Making use of digital enablement opportunities to build employee brand relationships is key. An organization can gai...

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Bibliographic Details
Main Author:	Urooj, Ahmed
Format:	Thesis
Language:	English English
Published:	UNIMAS 2025
Subjects:	H Social Sciences (General)
Online Access:	http://ir.unimas.my/id/eprint/48307/
Abstract	Abstract here

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