Sustainable Development and Challenges of Iban Handicrafts in Enhancing the Local Economy

The abstract is a summary of the thesis, which consists of a brief introduction, problem statement, investigation methods, results and the general conclusion. The abstract should be informative and clear as reference to others. It should be written in a single paragraph and the maximum page nu...

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Bibliographic Details
Main Author: Muyyar, Muyyar
Format: Thesis
Language:English
English
English
Published: University Malaysia Sarawak 2025
Subjects:
Online Access:http://ir.unimas.my/id/eprint/49887/
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Summary:The abstract is a summary of the thesis, which consists of a brief introduction, problem statement, investigation methods, results and the general conclusion. The abstract should be informative and clear as reference to others. It should be written in a single paragraph and the maximum page number is 2 pages. Font type is Times New Roman and the font size is 12. Line spacing is double-spacing with a maximum of two-page long. Keywords of up to 5 words should be provided. For a thesis written in English, a translated version of the abstract in Malay should be provided and vice versa. The translated version of the abstract should have the thesis title. The Iban community in Sarawak is renowned for its intricate handicrafts, deeply rooted in cultural heritage and identity, yet the sustainability and economic viability of this traditional craft face significant challenges. This study explores these obstacles from an economic perspective, focusing on marketing constraints, competition from mass-produced imports, limited business acumen, and inadequate government support. Through qualitative research involving interviews and observations, data were gathered from artisans, government officials, and experts in Sarawak, revealing that limited market access, insufficient promotion, and competition from cheaper imports significantly undermine the industry. Additionally, gaps in government assistance such as funding, infrastructure, and training programs exacerbate the problem, while many artisans lack essential business and financial management skills, further hindering their ability to market and sustain their craft. The research highlights promising efforts by organizations like the Sarawak Craft Council to formalize support structures, but these require robust implementation to be effective. This study underscores the need for comprehensive strategies to empower artisans, including iii iv enhanced government policies, targeted training programs, and innovative marketing approaches, to revitalize the Iban handicraft industry and ensure its cultural preservation and contribution to economic development in Sarawak