| Summary: | This thesis attempts to empirically investigate the relationships of event tourism demand in
Malaysia during the period of 1991QI to 2016Q4. The Autoregressive Distributed Lag technique is used to find the long-run cointegration relationships of the model. The model
was further tested by employing diagnostic tests (Normality test, Serial Autocorrelation, Heteroscedasticity and Ramsey's RESET test) and stability tests (CUSUM and CUSUM
square). The empirical analysis of the bounds test indicated the existence of a long-run co integration among event tourism demand and the explanatory variables. Beyond this
finding, the ARDL model produced reliable results as all of the estimated coefficients of the independent variables were statistically significant with the expected sign. Therefore, the stability tests showed that the CUSUM and CUSUM square stayed within the critical bound representing the stability of event tourism demand in Malaysia. These findings are consistent with the economic theory and the implications are identified based on the empirical findings. Hence, it is crucial to examine the long-run relationship of event tourism demand as tourism event policy will be used as a guide for all tourism development, tourism-related products,
tourism operations and tourism management to achieve the Malaysian Government's immediate and long-term objectives for tourism until the year 2030 and the governmental
agenda for sustainable tourism and development.
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