Factors influence consumer decision making in purchasing mobile phone in Sibu
The purpose of this study is to identify the factors influence consumer decision making in purchasing mobile phone in Sibu. This study examines the seven main factors which are price, product, promotion, social, cultural, place and family will influence most to the consumer decision making.
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| Format: | Thèse |
| Langue: | anglais |
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Universiti Malaysia Sarawak, (UNIMAS)
2012
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| Accès en ligne: | http://ir.unimas.my/id/eprint/9063/ |
| Abstract | Abstract here |
| Résumé: | The purpose of this study is to identify the factors influence consumer decision making in purchasing mobile phone in Sibu. This study examines the seven main factors which are price, product, promotion, social, cultural, place and family will influence most to the consumer decision making. |
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