Determinants of luxury counterfeit products in Pakistan

The purpose of this thesis is to develop a holistic model to understand Pakistan consumers’ attitude towards counterfeit luxury products. The model is based on the Theory of Reasoned Action and Theory of Planned Behavior. The model consists of five personal antecedent, four social antecedents, an...

書誌詳細
第一著者:	Tariq, Jalees
フォーマット:	学位論文
言語:	英語
出版事項:	Universiti Malaysia Sarawak, (UNIMAS) 2013
主題:	H Social Sciences (General)
オンライン･アクセス:	http://ir.unimas.my/id/eprint/9205/
Abstract	Abstract here

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