Purchase Intention Of Distance Learning Student Towards Proton Brand's Car : Product Cues, Attitude And Ethnocentrism.

Peranan niat kelakuan membeli adalah mustahak kepada pemasar untuk memastikan kejayaan sesebuah organisasi. Oleh itu, tujuan penyelidikan ini adalah untuk menentukan faktor-faktor yang mempengaruhi niat kelakuan membeli dari perspektif pelanggan. Knowing the role of purchase intention is undeniab...

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Bibliographic Details
Main Author:	Hashim, Noor Azmi
Format:	Thesis
Language:	English
Published:	2008
Subjects:	HD28-70 Management. Industrial Management
Online Access:	http://eprints.usm.my/10349/
Abstract	Abstract here

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