The Sustainability of Protex and Palmolive in Singapore and Malaysia

The purpose of the case study is to seek for ways to produce transformative results that dramatically would change the branding of Protex and Palmolive brand in Malaysia and Singapore.

التفاصيل البيبلوغرافية
المؤلف الرئيسي: Poh Su Ying, Racheal
التنسيق: أطروحة
اللغة:الإنجليزية
منشور في: 2010
الموضوعات:
الوصول للمادة أونلاين:http://eprints.usm.my/23709/
Abstract Abstract here
الوصف
الملخص:The purpose of the case study is to seek for ways to produce transformative results that dramatically would change the branding of Protex and Palmolive brand in Malaysia and Singapore.