The Sustainability of Protex and Palmolive in Singapore and Malaysia
The purpose of the case study is to seek for ways to produce transformative results that dramatically would change the branding of Protex and Palmolive brand in Malaysia and Singapore.
| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2010
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| Subjects: | |
| Online Access: | http://eprints.usm.my/23709/ |
| Abstract | Abstract here |
| _version_ | 1855631332594417664 |
|---|---|
| author | Poh Su Ying, Racheal |
| author_facet | Poh Su Ying, Racheal |
| author_sort | Poh Su Ying, Racheal |
| description | The purpose of the case study is to seek for ways to produce transformative results that dramatically would change the branding of Protex and Palmolive brand in Malaysia and Singapore.
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| first_indexed | 2025-10-17T07:58:00Z |
| format | Thesis |
| id | usm-23709 |
| institution | Universiti Sains Malaysia |
| language | English |
| last_indexed | 2025-10-17T07:58:00Z |
| publishDate | 2010 |
| record_format | EPrints |
| record_pdf | Restricted |
| spelling | usm-237092017-04-17T05:08:48Z http://eprints.usm.my/23709/ The Sustainability of Protex and Palmolive in Singapore and Malaysia Poh Su Ying, Racheal HF5001-6182 Business The purpose of the case study is to seek for ways to produce transformative results that dramatically would change the branding of Protex and Palmolive brand in Malaysia and Singapore. 2010 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/23709/1/AGW623_Colgate_Palmolive_Update-MC.pdf Poh Su Ying, Racheal (2010) The Sustainability of Protex and Palmolive in Singapore and Malaysia. Masters thesis, Universiti Sains malaysia. |
| spellingShingle | HF5001-6182 Business Poh Su Ying, Racheal The Sustainability of Protex and Palmolive in Singapore and Malaysia |
| thesis_level | Master |
| title | The Sustainability of Protex and Palmolive in Singapore and Malaysia |
| title_full | The Sustainability of Protex and Palmolive in Singapore and Malaysia |
| title_fullStr | The Sustainability of Protex and Palmolive in Singapore and Malaysia |
| title_full_unstemmed | The Sustainability of Protex and Palmolive in Singapore and Malaysia |
| title_short | The Sustainability of Protex and Palmolive in Singapore and Malaysia |
| title_sort | sustainability of protex and palmolive in singapore and malaysia |
| topic | HF5001-6182 Business |
| url | http://eprints.usm.my/23709/ |
| work_keys_str_mv | AT pohsuyingracheal thesustainabilityofprotexandpalmoliveinsingaporeandmalaysia AT pohsuyingracheal sustainabilityofprotexandpalmoliveinsingaporeandmalaysia |