The Sustainability of Protex and Palmolive in Singapore and Malaysia

The purpose of the case study is to seek for ways to produce transformative results that dramatically would change the branding of Protex and Palmolive brand in Malaysia and Singapore.

Bibliographic Details
Main Author:	Poh Su Ying, Racheal
Format:	Thesis
Language:	English
Published:	2010
Subjects:	HF5001-6182 Business
Online Access:	http://eprints.usm.my/23709/
Abstract	Abstract here

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