The Role of Brand Equity in the Effects of Corporate Social Responsibility on Consumer Loyalty

Berdasarkan kepada andaian yang dibuat, pelanggan menuntut lebih daripada produk berkualiti tinggi atau perkhidmatan dengan harga yang rendah, dan pada masa yang sama syarikat perniagaan mencari kriteria lain untuk meningkatkan tahap kesetiaan pelanggan mereka. Based on the assumption that cons...

पूर्ण विवरण

ग्रंथसूची विवरण
मुख्य लेखक:	Almohammad, Asaad
स्वरूप:	थीसिस
भाषा:	अंग्रेज़ी
प्रकाशित:	2010
विषय:	HF5001-6182 Business
ऑनलाइन पहुंच:	http://eprints.usm.my/23730/
Abstract	Abstract here

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