Comparison of quality perception: an analysis of local traditional Snack food in Penang, Perlis and Kedah

Kajian ini bertujuan membandingkan persepsi kualiti di antara Perusahaan Mikro Kecil dan Sederhana (Micro-Small and Medium Enterprises/MSMEs) yang merupakan pengeluar kuih bahulu tempatan serta pengguna mereka dalam konteks kualiti objektif (dimensi sensori, fungsian dan simbolik) dan kualiti ditang...

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Bibliographic Details
Main Author:	Mudor, Hamdia
Format:	Thesis
Language:	English
Published:	2010
Subjects:	HF5001-6182 Business
Online Access:	http://eprints.usm.my/23967/
Abstract	Abstract here

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