The Influence Of Packaging Attributes On Consumer’s Purchase Decision Of Packaged Food

Peranan bungkusan telah berubah dengan pertukaran format penjualan secara layan diri; bungkusan memainkan peranan penting dalam komunikasi pemasaran pada waktu penjualan. The role of packaging has changed with the move to self-service retail formats, packaging performs an important role in market...

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Détails bibliographiques
Auteur principal:	Lee, Wai Leng
Format:	Thèse
Langue:	anglais
Publié:	2010
Sujets:	HF5001-6182 Business
Accès en ligne:	http://eprints.usm.my/23994/
Abstract	Abstract here

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