Franchisor-Franchisee Relationship And Franchisee Competencies As The Predictors Of Franchisees’ Business Performance In Malaysia Retail Sectors

Industri francais dilihat semakin penting di Malaysia dan ia menyumbang sebanyak sepuluh bilion jualan tahunan runcit di Malaysia(Ismail, 2004). The franchising industry has increased in importance and accounted for more than 10 billion annual sales in Malaysia (Ismail, 2004).