Cultural Attitude Towards Print Media Advertising Of Controversial Products Among Female Consumers In Penang

Kajian ini bertujuan untuk mengenalpasti perbezaan dikalnagan tiga etnik pengguna wanita di Malaysia (Melayu, Cina dan India), umur, pendidikan, dan taraf perkahwinan pengguna dengan sikap terhadap pengiklanan pakaian dalam wanita dan program mengurus kan badan. The present study is t...

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Bibliographic Details
Main Author:	Fereidouni, Hassan Gholipour
Format:	Thesis
Language:	English
Published:	2008
Subjects:	HF5001-6182 Business
Online Access:	http://eprints.usm.my/25364/
Abstract	Abstract here

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