Cultural Attitude Towards Print Media Advertising Of Controversial Products Among Female Consumers In Penang

Kajian ini bertujuan untuk mengenalpasti perbezaan dikalnagan tiga etnik pengguna wanita di Malaysia (Melayu, Cina dan India), umur, pendidikan, dan taraf perkahwinan pengguna dengan sikap terhadap pengiklanan pakaian dalam wanita dan program mengurus kan badan. The present study is t...

وصف كامل

التفاصيل البيبلوغرافية
المؤلف الرئيسي:	Fereidouni, Hassan Gholipour
التنسيق:	أطروحة
اللغة:	الإنجليزية
منشور في:	2008
الموضوعات:	HF5001-6182 Business
الوصول للمادة أونلاين:	http://eprints.usm.my/25364/
Abstract	Abstract here

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