Examining The Extent Of Behavior-Based Sales Management Control Strategy In Hotel Industry In Penang

Kajian ini bertujuan untuk mengkaji tahap strategi kawalan pengurusan pemasaran berdasarkan perlakuan terhadap prestasi dan kelakuan kakitangan jualan. This study aims to examine the extent of behavior-based sales management control strategy on salesperson behavior...

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Bibliographic Details
Main Author:	Anak Kechi, Lingkan
Format:	Thesis
Language:	English
Published:	2008
Subjects:	HF5001-6182 Business
Online Access:	http://eprints.usm.my/25368/
Abstract	Abstract here

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