Marketers’ And Sales People Perception About Marketing Ethics

Kajian ini di buat untuk mengenalpasti perhubungan nilai moral ahli pemasaran dan etika pemasaran dan juga pemboleh ubah agama sebagai pembolehubah kawalan (Moderator). This research was conducted to examine the relationship between the marketers’ values and marketing ethics moderated by their r...

書誌詳細
第一著者:	Ghani, Khurram
フォーマット:	学位論文
言語:	英語
出版事項:	2008
主題:	HF5001-6182 Business
オンライン･アクセス:	http://eprints.usm.my/25388/
Abstract	Abstract here

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