Determining Factors For The Usage Of Web-Based Marketing Applications: An Analysis Of Smes In Penang, Malaysia
Tujuan kajian ini adalah untuk mengenal-pasti faktor penentu terhadap penggunaan pemasaran melalui web di kalangan firma-firma saiz kecil dan sederhana di Pulau Pinang, Malaysia. The purpose of this study is to investigate the determining factors for the usage...
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| Format: | Thesis |
| Language: | English |
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2009
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| Online Access: | http://eprints.usm.my/25489/ |
| Abstract | Abstract here |
| _version_ | 1855631369719250944 |
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| author | Lim, Bee Lin |
| author_facet | Lim, Bee Lin |
| author_sort | Lim, Bee Lin |
| description | Tujuan kajian ini adalah untuk mengenal-pasti faktor penentu terhadap penggunaan pemasaran melalui web di kalangan firma-firma saiz kecil dan sederhana di Pulau Pinang, Malaysia.
The purpose of this study is to investigate the determining factors for the usage of Web-Based
Marketing applications by Small and medium-sized enterprises (SMEs) in Penang, Malaysia. |
| first_indexed | 2025-10-17T07:58:42Z |
| format | Thesis |
| id | usm-25489 |
| institution | Universiti Sains Malaysia |
| language | English |
| last_indexed | 2025-10-17T07:58:42Z |
| publishDate | 2009 |
| record_format | EPrints |
| record_pdf | Restricted |
| spelling | usm-254892017-04-17T05:08:49Z http://eprints.usm.my/25489/ Determining Factors For The Usage Of Web-Based Marketing Applications: An Analysis Of Smes In Penang, Malaysia Lim, Bee Lin HF5001-6182 Business Tujuan kajian ini adalah untuk mengenal-pasti faktor penentu terhadap penggunaan pemasaran melalui web di kalangan firma-firma saiz kecil dan sederhana di Pulau Pinang, Malaysia. The purpose of this study is to investigate the determining factors for the usage of Web-Based Marketing applications by Small and medium-sized enterprises (SMEs) in Penang, Malaysia. 2009-04 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/25489/1/DETERMINING_FACTORS_FOR_THE_USAGE.pdf Lim, Bee Lin (2009) Determining Factors For The Usage Of Web-Based Marketing Applications: An Analysis Of Smes In Penang, Malaysia. Masters thesis, USM. |
| spellingShingle | HF5001-6182 Business Lim, Bee Lin Determining Factors For The Usage Of Web-Based Marketing Applications: An Analysis Of Smes In Penang, Malaysia |
| thesis_level | Master |
| title | Determining Factors For The Usage Of Web-Based Marketing Applications: An Analysis Of Smes In Penang, Malaysia
|
| title_full | Determining Factors For The Usage Of Web-Based Marketing Applications: An Analysis Of Smes In Penang, Malaysia
|
| title_fullStr | Determining Factors For The Usage Of Web-Based Marketing Applications: An Analysis Of Smes In Penang, Malaysia
|
| title_full_unstemmed | Determining Factors For The Usage Of Web-Based Marketing Applications: An Analysis Of Smes In Penang, Malaysia
|
| title_short | Determining Factors For The Usage Of Web-Based Marketing Applications: An Analysis Of Smes In Penang, Malaysia
|
| title_sort | determining factors for the usage of web based marketing applications an analysis of smes in penang malaysia |
| topic | HF5001-6182 Business |
| url | http://eprints.usm.my/25489/ |
| work_keys_str_mv | AT limbeelin determiningfactorsfortheusageofwebbasedmarketingapplicationsananalysisofsmesinpenangmalaysia |