Elements of marketing mix that affects brand loyalty of prescription drugs in Penang
Kajian ini bertujuan untuk meninjau hubungan di antara elemen-elemen kombinasi pemasaran yang terpilih dan pembentukan kesetiaan pengguna terhadap jenama. This study explores the relationships between selected marketing mix elements and the creation of brand loyalty...
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| Format: | Thesis |
| Language: | English |
| Published: |
2009
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| Online Access: | http://eprints.usm.my/25491/ |
| Abstract | Abstract here |
| _version_ | 1854966717717938176 |
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| author | N.S Murugiah, Muthu Kumar |
| author_facet | N.S Murugiah, Muthu Kumar |
| author_sort | N.S Murugiah, Muthu Kumar |
| description | Kajian ini bertujuan untuk meninjau hubungan di antara elemen-elemen kombinasi pemasaran yang terpilih dan pembentukan kesetiaan pengguna terhadap jenama.
This study explores the relationships between selected marketing mix elements and the creation of brand loyalty in the prescription drug industry. |
| first_indexed | 2025-10-17T07:58:43Z |
| format | Thesis |
| id | usm-25491 |
| institution | Universiti Sains Malaysia |
| language | English |
| last_indexed | 2025-10-17T07:58:43Z |
| publishDate | 2009 |
| record_format | eprints |
| record_pdf | Abstract |
| spelling | usm-254912017-04-17T05:08:52Z http://eprints.usm.my/25491/ Elements of marketing mix that affects brand loyalty of prescription drugs in Penang N.S Murugiah, Muthu Kumar HF5001-6182 Business Kajian ini bertujuan untuk meninjau hubungan di antara elemen-elemen kombinasi pemasaran yang terpilih dan pembentukan kesetiaan pengguna terhadap jenama. This study explores the relationships between selected marketing mix elements and the creation of brand loyalty in the prescription drug industry. 2009 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/25491/1/Elements_of_marketing_mix_that_affects_brand.pdf N.S Murugiah, Muthu Kumar (2009) Elements of marketing mix that affects brand loyalty of prescription drugs in Penang. Masters thesis, USM. |
| spellingShingle | HF5001-6182 Business N.S Murugiah, Muthu Kumar Elements of marketing mix that affects brand loyalty of prescription drugs in Penang |
| title | Elements of marketing mix that affects brand loyalty of prescription drugs in Penang |
| title_full | Elements of marketing mix that affects brand loyalty of prescription drugs in Penang |
| title_fullStr | Elements of marketing mix that affects brand loyalty of prescription drugs in Penang |
| title_full_unstemmed | Elements of marketing mix that affects brand loyalty of prescription drugs in Penang |
| title_short | Elements of marketing mix that affects brand loyalty of prescription drugs in Penang |
| title_sort | elements of marketing mix that affects brand loyalty of prescription drugs in penang |
| topic | HF5001-6182 Business |
| url | http://eprints.usm.my/25491/ |
| work_keys_str_mv | AT nsmurugiahmuthukumar elementsofmarketingmixthataffectsbrandloyaltyofprescriptiondrugsinpenang |