Elements of marketing mix that affects brand loyalty of prescription drugs in Penang
Kajian ini bertujuan untuk meninjau hubungan di antara elemen-elemen kombinasi pemasaran yang terpilih dan pembentukan kesetiaan pengguna terhadap jenama. This study explores the relationships between selected marketing mix elements and the creation of brand loyalty...
| Auteur principal: | N.S Murugiah, Muthu Kumar |
|---|---|
| Format: | Thèse |
| Langue: | anglais |
| Publié: |
2009
|
| Sujets: | |
| Accès en ligne: | http://eprints.usm.my/25491/ |
| Abstract | Abstract here |
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