Elements of marketing mix that affects brand loyalty of prescription drugs in Penang

Kajian ini bertujuan untuk meninjau hubungan di antara elemen-elemen kombinasi pemasaran yang terpilih dan pembentukan kesetiaan pengguna terhadap jenama. This study explores the relationships between selected marketing mix elements and the creation of brand loyalty...

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Détails bibliographiques
Auteur principal:	N.S Murugiah, Muthu Kumar
Format:	Thèse
Langue:	anglais
Publié:	2009
Sujets:	HF5001-6182 Business
Accès en ligne:	http://eprints.usm.my/25491/
Abstract	Abstract here

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