Critical Success Factors Of Customer Relationship Management At Private Hospitals In Malaysia

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The purpose of this study is to explore the critical success factors of Customer Relationship Management (CRM) in Malaysian private hospitals. After reviewing the related literatures about CRM success factors, it was found out that the among critical success factors are the top management support, t...

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मुख्य लेखक: Abdullah, Kamarul Zaman
स्वरूप: थीसिस
भाषा:अंग्रेज़ी
प्रकाशित: 2005
विषय:
HF5001-6182 Business
ऑनलाइन पहुंच:http://eprints.usm.my/25557/
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Critical Success Factors Of Customer Relationship Management At Private Hospitals In Malaysia द्वारा Abdullah, Kamarul Zaman

प्रकाशित 2005
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थीसिस Universiti Sains Malaysia

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