The Impact Of Internal Marketing On The Implementation Of Strategic Orientations And Product Innovation In Manufacturing Industry

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Recent studies have demonstrated the effects of internal marketing on market orientation and strategic orientations on organizational innovation performance. However, to the best of our knowledge no attempt has yet to be made to empirically test internal marketing framework that formally interrelate...

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Main Author: CHAN, SEOW HONG
Format: Thesis
Language:English
Published: 2005
Subjects:
HF5001-6182 Business
Online Access:http://eprints.usm.my/25610/
Abstract Abstract here
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author CHAN, SEOW HONG
author_facet CHAN, SEOW HONG
author_sort CHAN, SEOW HONG
description Recent studies have demonstrated the effects of internal marketing on market orientation and strategic orientations on organizational innovation performance. However, to the best of our knowledge no attempt has yet to be made to empirically test internal marketing framework that formally interrelates internal marketing, strategic orientations and product innovation.
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institution Universiti Sains Malaysia
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spelling usm-256102020-10-07T06:37:15Z http://eprints.usm.my/25610/ The Impact Of Internal Marketing On The Implementation Of Strategic Orientations And Product Innovation In Manufacturing Industry CHAN, SEOW HONG HF5001-6182 Business Recent studies have demonstrated the effects of internal marketing on market orientation and strategic orientations on organizational innovation performance. However, to the best of our knowledge no attempt has yet to be made to empirically test internal marketing framework that formally interrelates internal marketing, strategic orientations and product innovation. 2005 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/25610/1/THE_IMPACT_OF_INTERNAL_MARKETING_ON_THE_IMPLEMENTATION_OF_STRATEGIC_ORIENTATIONS_AND_PRODUCT_INNOVATION_IN_MANUFACTURING_INDUSTRY.pdf CHAN, SEOW HONG (2005) The Impact Of Internal Marketing On The Implementation Of Strategic Orientations And Product Innovation In Manufacturing Industry. Masters thesis, Universiti Sains Malaysia.
spellingShingle HF5001-6182 Business
CHAN, SEOW HONG
The Impact Of Internal Marketing On The Implementation Of Strategic Orientations And Product Innovation In Manufacturing Industry
thesis_level Master
title The Impact Of Internal Marketing On The Implementation Of Strategic Orientations And Product Innovation In Manufacturing Industry
title_full The Impact Of Internal Marketing On The Implementation Of Strategic Orientations And Product Innovation In Manufacturing Industry
title_fullStr The Impact Of Internal Marketing On The Implementation Of Strategic Orientations And Product Innovation In Manufacturing Industry
title_full_unstemmed The Impact Of Internal Marketing On The Implementation Of Strategic Orientations And Product Innovation In Manufacturing Industry
title_short The Impact Of Internal Marketing On The Implementation Of Strategic Orientations And Product Innovation In Manufacturing Industry
title_sort impact of internal marketing on the implementation of strategic orientations and product innovation in manufacturing industry
topic HF5001-6182 Business
url http://eprints.usm.my/25610/
work_keys_str_mv AT chanseowhong theimpactofinternalmarketingontheimplementationofstrategicorientationsandproductinnovationinmanufacturingindustry
AT chanseowhong impactofinternalmarketingontheimplementationofstrategicorientationsandproductinnovationinmanufacturingindustry

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