Critical Success Factors Of Customer Relationship Management At Private Hospitals In Malaysia

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Tujuan penyelidikan ini adalah untuk mengkaji faktor yang penting mendorong kepada kejayaan dalam perlaksanaan Perhubungan Pengurusan Pelanggan di hospital Malaysia. The purpose of this study is to explore the critical success factors of Customer Relationship Manag...

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Bibliographic Details
Main Author:	Abdullah, Kamarul Zaman
Format:	Thesis
Language:	English
Published:	2005
Subjects:	HF5001-6182 Business
Online Access:	http://eprints.usm.my/25620/

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