Study Of Vacation Motives Among Various Groups Of People And Their Travel Intention

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Pelancongan merupakan sejenis industri perkhidmatan. Ia adalah tidak ketara dan cara pemasarannya agak berbeza berbanding dengan produk lain yang ketara. Tourism is an intangible industry. It is produced and consumed at the time and on site in which its marketing approach would be very...

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Bibliographic Details
Main Author:	Chin, Szu Szu
Format:	Thesis
Language:	English
Published:	2005
Subjects:	HF5001-6182 Business
Online Access:	http://eprints.usm.my/25636/

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