Study Of Vacation Motives Among Various Groups Of People And Their Travel Intention

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Tourism is an intangible industry. It is produced and consumed at the time and on site in which its marketing approach would be very much different as compared to other products which are tangible. Tourism destination marketing can be only effective when the tourism marketers understand the insight...

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Bibliographic Details
Main Author:	CHIN, SZU SZU
Format:	Thesis
Language:	English
Published:	2005
Subjects:	HF5001-6182 Business
Online Access:	http://eprints.usm.my/25662/
Abstract	Abstract here

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