Study Of Vacation Motives Among Various Groups Of People And Their Travel Intention

Tourism is an intangible industry. It is produced and consumed at the time and on site in which its marketing approach would be very much different as compared to other products which are tangible. Tourism destination marketing can be only effective when the tourism marketers understand the insight...

詳細記述

書誌詳細
第一著者: CHIN, SZU SZU
フォーマット: 学位論文
言語:英語
出版事項: 2005
主題:
オンライン・アクセス:http://eprints.usm.my/25662/