Brand name and country-of-origin effects on consumers in Malaysia

In the marketing literature, the influence of country-of-origin on the evaluation of products has been studied for decades and it have some impact on purchase intentions. However, nowadays products are typically designed in one country, manufactured in another and assembled elsewhere which led to th...

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Bibliographic Details
Main Author:	Neoh, Chee Yeong
Format:	Thesis
Language:	English
Published:	2004
Subjects:	HF5001-6182 Business
Online Access:	http://eprints.usm.my/25727/
Abstract	Abstract here

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