Brand name and country-of-origin effects on consumers in Malaysia
In the marketing literature, the influence of country-of-origin on the evaluation of products has been studied for decades and it have some impact on purchase intentions. However, nowadays products are typically designed in one country, manufactured in another and assembled elsewhere which led to th...
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| Format: | Thèse |
| Langue: | anglais |
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2004
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| Accès en ligne: | http://eprints.usm.my/25727/ |