Factors Influencing Student’s Books Buying Behavior In Malaysia Higher Learning Institutions
The growing importance of higher education (Mahdzan & Fauziah, 1999) with the rapid growth of student enrollments is expected to increase the textbooks purchase in higher education market. However, the textbook sales seem to be much lower than the expected. This study undertakes to explore the c...
| 第一著者: | |
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| フォーマット: | 学位論文 |
| 言語: | 英語 |
| 出版事項: |
2004
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| 主題: | |
| オンライン･アクセス: | http://eprints.usm.my/25777/ |
| Abstract | Abstract here |
| _version_ | 1855631406205501440 |
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| author | Teh, Teik Lee |
| author_facet | Teh, Teik Lee |
| author_sort | Teh, Teik Lee |
| description | The growing importance of higher education (Mahdzan & Fauziah, 1999) with the rapid growth of student enrollments is expected to increase the textbooks purchase in higher education market. However, the textbook sales seem to be much lower than the expected. This study undertakes to explore the current level and patterns of textbook purchase and the influence of external market factors on student’s books buying in public and private institutions in Malaysia. The theoretical framework adapted from Cohen’s (1991) buying decision process model proposed hypotheses to assess the relationship between the 4Ps and substitutions and the books purchased. |
| first_indexed | 2025-10-17T07:59:19Z |
| format | Thesis |
| id | usm-25777 |
| institution | Universiti Sains Malaysia |
| language | English |
| last_indexed | 2025-10-17T07:59:19Z |
| publishDate | 2004 |
| record_format | EPrints |
| record_pdf | Restricted |
| spelling | usm-257772020-10-07T02:23:59Z http://eprints.usm.my/25777/ Factors Influencing Student’s Books Buying Behavior In Malaysia Higher Learning Institutions Teh, Teik Lee HF5001-6182 Business The growing importance of higher education (Mahdzan & Fauziah, 1999) with the rapid growth of student enrollments is expected to increase the textbooks purchase in higher education market. However, the textbook sales seem to be much lower than the expected. This study undertakes to explore the current level and patterns of textbook purchase and the influence of external market factors on student’s books buying in public and private institutions in Malaysia. The theoretical framework adapted from Cohen’s (1991) buying decision process model proposed hypotheses to assess the relationship between the 4Ps and substitutions and the books purchased. 2004 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/25777/1/FACTORS_INFLUENCING_STUDENT%E2%80%99S_BOOKS_BUYING_BEHAVIOR_IN_MALAYSIA_HIGHER_LEARNING_INSTITUTIONS.pdf Teh, Teik Lee (2004) Factors Influencing Student’s Books Buying Behavior In Malaysia Higher Learning Institutions. Masters thesis, Universiti Sains Malaysia. |
| spellingShingle | HF5001-6182 Business Teh, Teik Lee Factors Influencing Student’s Books Buying Behavior In Malaysia Higher Learning Institutions |
| thesis_level | Master |
| title | Factors Influencing Student’s Books Buying Behavior In Malaysia Higher Learning Institutions |
| title_full | Factors Influencing Student’s Books Buying Behavior In Malaysia Higher Learning Institutions |
| title_fullStr | Factors Influencing Student’s Books Buying Behavior In Malaysia Higher Learning Institutions |
| title_full_unstemmed | Factors Influencing Student’s Books Buying Behavior In Malaysia Higher Learning Institutions |
| title_short | Factors Influencing Student’s Books Buying Behavior In Malaysia Higher Learning Institutions |
| title_sort | factors influencing student s books buying behavior in malaysia higher learning institutions |
| topic | HF5001-6182 Business |
| url | http://eprints.usm.my/25777/ |
| work_keys_str_mv | AT tehteiklee factorsinfluencingstudentsbooksbuyingbehaviorinmalaysiahigherlearninginstitutions |