Factors Influencing Student’s Books Buying Behavior In Malaysia Higher Learning Institutions
The growing importance of higher education (Mahdzan & Fauziah, 1999) with the rapid growth of student enrollments is expected to increase the textbooks purchase in higher education market. However, the textbook sales seem to be much lower than the expected. This study undertakes to explore the c...
| मुख्य लेखक: | Teh, Teik Lee |
|---|---|
| स्वरूप: | थीसिस |
| भाषा: | अंग्रेज़ी |
| प्रकाशित: |
2004
|
| विषय: | |
| ऑनलाइन पहुंच: | http://eprints.usm.my/25777/ |
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समान संसाधन
-
Retailing On Internet: A Study Of The Factors That Influence The Customer’s Buying Intention Among Students In A Public Institution Of Higher Learning - No Family Name
द्वारा: Hasan, Yulihasri
प्रकाशित: (2004) -
Factors Influencing Consumer Buying Behavior of Luxury Branded Goods
द्वारा: Khor, Eng Tatt
प्रकाशित: (2010) -
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Behavior: A Study Of Penang Shoppers
द्वारा: Mohd Shafii, Nor Idayu
प्रकाशित: (2008) -
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Purchasing Buying Behavior Of The Car Buyers In Malaysia
द्वारा: Supain @ Christopher, Cyril
प्रकाशित: (2008) -
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द्वारा: Goh, Hsiao Yee
प्रकाशित: (2011)