The Relationship Between Internal Marketing, Job Satisfaction, Organizational Commitment, And Market Orientation: A Study On Manufacturing Companies In Northern Region Of Malaysia
Kepentingan pemasaran dalaman menjadi tumpuan kebanyakan organisasi, terutama dalam bidang perkhidmatan. The importance of internal marketing (IM) has become one of the main concerns for many organizations, especially in the service context.
| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2005
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| Online Access: | http://eprints.usm.my/25853/ |
| _version_ | 1846215145219424256 |
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| author | Cheah, Phaik Lean |
| author_facet | Cheah, Phaik Lean |
| author_sort | Cheah, Phaik Lean |
| description | Kepentingan pemasaran dalaman menjadi tumpuan kebanyakan organisasi, terutama dalam bidang perkhidmatan.
The importance of internal marketing (IM) has become one of the main concerns for many organizations, especially in the service context. |
| first_indexed | 2025-10-17T07:59:26Z |
| format | Thesis |
| id | usm-25853 |
| institution | Universiti Sains Malaysia |
| language | English |
| last_indexed | 2025-10-17T07:59:26Z |
| publishDate | 2005 |
| record_format | eprints |
| spelling | usm-258532017-04-17T06:24:14Z http://eprints.usm.my/25853/ The Relationship Between Internal Marketing, Job Satisfaction, Organizational Commitment, And Market Orientation: A Study On Manufacturing Companies In Northern Region Of Malaysia Cheah, Phaik Lean HF5001-6182 Business Kepentingan pemasaran dalaman menjadi tumpuan kebanyakan organisasi, terutama dalam bidang perkhidmatan. The importance of internal marketing (IM) has become one of the main concerns for many organizations, especially in the service context. 2005-05 Thesis NonPeerReviewed application/pdf en http://eprints.usm.my/25853/1/THE_RELATIONSHIP_BETWEEN_INTERNAL_MARKETING%2C_JOB_SATISFACTION%2C_ORGANIZATIONAL_COMMITMENT%2C_AND_MARKET_ORIENTATION.pdf Cheah, Phaik Lean (2005) The Relationship Between Internal Marketing, Job Satisfaction, Organizational Commitment, And Market Orientation: A Study On Manufacturing Companies In Northern Region Of Malaysia. Masters thesis, USM. |
| spellingShingle | HF5001-6182 Business Cheah, Phaik Lean The Relationship Between Internal Marketing, Job Satisfaction, Organizational Commitment, And Market Orientation: A Study On Manufacturing Companies In Northern Region Of Malaysia |
| title | The Relationship Between Internal Marketing, Job Satisfaction, Organizational Commitment, And Market
Orientation: A Study On Manufacturing Companies In
Northern Region Of Malaysia
|
| title_full | The Relationship Between Internal Marketing, Job Satisfaction, Organizational Commitment, And Market
Orientation: A Study On Manufacturing Companies In
Northern Region Of Malaysia
|
| title_fullStr | The Relationship Between Internal Marketing, Job Satisfaction, Organizational Commitment, And Market
Orientation: A Study On Manufacturing Companies In
Northern Region Of Malaysia
|
| title_full_unstemmed | The Relationship Between Internal Marketing, Job Satisfaction, Organizational Commitment, And Market
Orientation: A Study On Manufacturing Companies In
Northern Region Of Malaysia
|
| title_short | The Relationship Between Internal Marketing, Job Satisfaction, Organizational Commitment, And Market
Orientation: A Study On Manufacturing Companies In
Northern Region Of Malaysia
|
| title_sort | relationship between internal marketing job satisfaction organizational commitment and market orientation a study on manufacturing companies in northern region of malaysia |
| topic | HF5001-6182 Business |
| url | http://eprints.usm.my/25853/ |
| work_keys_str_mv | AT cheahphaiklean therelationshipbetweeninternalmarketingjobsatisfactionorganizationalcommitmentandmarketorientationastudyonmanufacturingcompaniesinnorthernregionofmalaysia AT cheahphaiklean relationshipbetweeninternalmarketingjobsatisfactionorganizationalcommitmentandmarketorientationastudyonmanufacturingcompaniesinnorthernregionofmalaysia |